Email marketing is the practice of marketing and promoting your products and services to existing and potential customers over email. Automated email marketing solutions like Convoso’s can support your other outbound marketing efforts as part of an omnichannel approach.

Email is used by an estimated 90% of Americans above age 15. Simply put, if you’re not marketing over email, you’re missing out on opportunities to reach customers. Plus, with the help of an automated email solution, email marketing doesn’t have to be difficult or time-consuming—giving you a cost-effective, time-efficient marketing method to add to your arsenal.

Yes. According to one study, email marketing offers the highest ROI of all marketing channels, on average delivering $42 back for every dollar spent.

Automated emails, sometimes also termed “triggered email,” are email messages automatically sent in response to actions taken by a lead or user. By creating customized email templates in an automated email solution, you can set email messages to be automatically triggered, for example, whenever a lead opts in, their voicemail is reached, or you have made a sale.