Adding to the trend of tighter state telemarketing laws, businesses placing calls to New York consumers will need to include a Do Not Call (DNC) disclosure at the top of their answered calls starting March 7, 2023.
New York Governor Kathy Hochul signed Bill A8319 into law after it unanimously passed the state’s Senate and Assembly, making it the latest in a litany of state-level regulations. The new law requires sales and marketing callers to communicate to consumers their right to be added to that company’s internal Do Not Call list… before stating the reason for the call.
While New York previously required a DNC disclosure to be read, telemarketers now must follow a new sequence:
1. Provide their own name, as well as the name of the business on whose behalf they’re calling
2. Tell the consumer that they may add themselves to the business’s DNC list
3. Disclose (in any order):
– Whether the call is being recorded
– The purpose of the call
– The identity of the goods or services being sold
Upon signing the bill, Governor Hochul said,
“We are dialing up our efforts to give New Yorkers a break from unsolicited telemarketing calls. For too long New Yorkers have dealt with nuisance calls, not knowing they can avoid these interactions by being added to a telemarketer’s do-not-call list. This new legislation will protect New Yorkers from receiving frustrating, unwanted calls by better providing information on do-not-call lists.”
With just a few months before the updated requirement goes into effect, businesses should take action now. Review and update all New York sales scripts, and learn more about how dynamic scripting software can help keep your agents compliant while driving more sales.
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