In the simplest terms, a caller ID is how your phone number is identified on a recipient’s device when you place a call. Typically, the digital display will show the registered name or business name along with a phone number. However, with services like Verified Calls by Google, callers can now display a reason for calling along with their company logo to boost the legitimacy and effectiveness of their caller IDs.

In lead gen and outbound sales, caller ID reputation management is crucial to maintaining—and improving—contact rates. Especially when you’re dialing leads that have expressed interest in your business’s products or services, it’s important that your leads know it’s you who is reaching out to follow up on their interest. Changing your outbound caller ID display name is typically something carried out within your carrier settings. However, registering with a service like Google Verified Calls and utilizing an outbound dialer with effective caller ID reputation management can help you reduce the risk that your caller ID appears as “Scam” or “Spam Likely,” harming contact rates and conversions.

Yes. More contacts means more conversions, and research shows that people are four times more likely to answer for local phone numbers when compared with toll-free and out-of-state area codes. Our local caller ID service provides you with local caller ID numbers that consumers can use to communicate with you, so they are convenient for consumers too.

Local caller ID is regulated under various federal and state laws and you should consult your legal counsel before choosing to use the local caller ID service to make sure you use it in a compliant way.