Without a steady flow of new leads, businesses risk stagnation and the inability to expand their customer base. Pest control businesses are no different.
Generating leads allows exterminators to attract potential customers interested in their services and build relationships with them. And with the right sales technology backing them up, all these prospects ultimately lead to more customers and more revenue.
So how do you get more pest control leads? Here, we’ve compiled the six top pest control lead generation methods. With the right mix of these proven strategies, you’ll be on your way to delivering a health supply of leads to your business.
1. Optimize Your Website for Lead Generation
A good place to start is with your appearance on the web. Today’s websites are as important as the yellow pages of old.
Make it practical to use
To generate more leads, your pest control website should be easy to navigate. You’ll want to make it user-friendly and intuitive, with clear navigation menus and easy-to-understand page layouts. Visitors to the website should be able to quickly find the information they are looking for, whether it’s a list of services offered, pricing information, or contact details.
Make the design attractive
Your website should be visually appealing with clean, professional design elements that create a positive first impression. Include images that put your potential customer in the mindset of what you’re selling, so that they immediately see “pest control” when they land on your webpages. Show off your past projects and success testimonials to convince visitors of the quality of your work.
Lead visitors to take action
To further encourage visitors to engage and learn more about your company’s services, clear call-to-action (CTA) buttons should be strategically placed throughout the site. “CTA’s” are buttons or links inviting visitors to request a quote, schedule a service, get discounts, or learn more about specific offerings. Be sure to follow CTA button best practices, such as using high-contrast colors, action-oriented words, and simple text font.
2. Optimize Your Website for Search Engines with Helpful Content
Besides making the website easy to navigate and visually appealing, it’s critical for pest control businesses to focus on optimizing for search engines. One of the best search engine optimization (SEO) strategies is creating informative content that helps establish the business as a trusted authority in the industry.
Position your website and company as a go-to resource for homeowners and businesses. As an expert in pest control you can write simple, helpful content for people looking for information. These articles on your website, eg, a pest control blog, may include:
- Tips and tricks for dealing with common pests
- Exploring the latest pest control techniques
- Questions to ask a pest control provider
- DIY solutions and when to call in a professional
- Does pest control always mean extermination?
- Frequently asked questions
This type of content helps to grow your authority in the industry and amongst your competition. But importantly here, your website’s search engine rankings will improve when you use relevant keywords and topics that potential customers are searching for. Search engine rankings impact where your website comes up in the results of a search.
To illustrate, the ultimate win would be for your website to come up in the top 10 results for someone who searches “best pest control companies.” But that coveted search result ranking takes time to build. So you’ll start with less competitive search phrases, and if you stick with it, you’ll gradually see an improvement.
The best part of SEO is that it not only generates pest control leads, but can do so sustainably. As you regularly update good, relevant content, you’ll see that your SEO strategy pays off as one of the most cost-effective pest control lead generation methods.
If this seems outside the scope of your skillset, there are many professionals in digital marketing who can advise you on strategy, or take on the project for a fee [hopefully tied to successful results].
3. Utilize Pay-Per-Click Advertising
Exterminators and pest control professionals often use pay-per-click (PPC) advertising to complement their SEO efforts and target relevant keyword searches.
PPC ads allow businesses to target specific keywords and phrases that potential customers are searching for and appear at the top of search engine results pages. By targeting relevant keywords such as “pest control services” or “exterminator near me,” businesses can ensure that their ads are being shown to the right people at the right time.
PPC ads can be tailored to specific geographic locations, making them ideal for pest control businesses looking to target customers in a specific service area.
By combining SEO tactics with targeted PPC advertising, you can employ a more comprehensive digital marketing strategy that offers more coverage of search engines and helps to generate more pest control leads.
4. Build a Community and Be Seen on Social Media
Social media can be a highly effective tool for pest control and exterminator businesses looking to generate more high-quality leads.
Platforms like Facebook, Twitter, and Instagram offer businesses the opportunity to connect with potential customers and share valuable information about their services. Here’s where you can share some of that helpful content mentioned above. By posting relevant and engaging content that highlights your pest control expertise, you’ll build trust with your followers and position yourself as a leader in the industry.
Social media can also be used to run targeted ad campaigns that reach potential customers in specific geographic areas or demographics. By creating highly targeted ads that highlight what makes your business unique, such as eco-friendly pest control methods or superior customer service, you can improve your overall lead quality with prospects who are more likely to convert into paying customers.
5. Leverage Referral Marketing
Referral marketing is a powerful way for pest control companies to generate more leads by leveraging the power of word-of-mouth recommendations. Although word-of-mouth might sound outmoded in today’s digital age, one study found it still accounts for at least 13% of all consumer sales.
Referral marketing involves encouraging satisfied customers to refer their friends, family members, and colleagues to your pest control business in exchange for a reward or incentive. This could take the form of a discount on services, a gift card, or another type of reward. By creating a referral program and promoting it to your customer base, you can incentivize your customers to refer their contacts to your pest control business.
This can be particularly effective in the pest control industry as customers are often dealing with urgent and pressing pest problems and are eager to find a reliable, trustworthy exterminator. By encouraging satisfied customers to spread the word about their positive experiences, pest control companies can generate more high-quality leads and grow their business over time.
6. List Your Business Where Locals Go
Pest control businesses can also generate more leads by utilizing local search, local listings, and third-party listing sites. Local search optimization involves optimizing a business’s website and online presence to appear in local search results, such as Google Maps or Yelp, when users search for keywords related to pest control services in their area.
Local listings, such as those on Google or Bing Places, allow businesses to create a profile with information about their services, contact information, and reviews from previous customers. These listings can also appear in local search results and provide users with valuable information about the business.
By optimizing your online presence for local search, and utilizing local listings and third-party listing sites, pest control businesses can increase their visibility in search results—even beyond that provided by SEO and PCC—and attract yet more high-quality leads who are ready to make a decision.
Get Started—and Grow—with the Right Technology for Pest Control Lead Generation
Generating more leads is a critical aspect of any pest control business’s growth and success. By taking a comprehensive approach to digital marketing and utilizing a range of tools and techniques, pest control businesses can create a strong online presence, attract new customers, and achieve sustained growth over time.
Technology solutions are changing the methods and opportunities for pest control businesses to qualify leads and drive sales. As you work toward an effective lead generation strategy, you’ll want to be sure you make the most out of those hard won leads.
If you have a team reaching out to those leads, or a team focused on lead generation and sales, look for a fast and powerful software solution to make those connections happen. To beat the competition and grow your customer base you need to boost speed to lead, connectivity, and agent performance.
Learn how choosing the right dialer software and technology partner can make all the difference.