With the renewable energy in the national (and global) spotlight, it’s an exciting time to be in the solar business. Still, high competition and issues like call flagging and blocking create unique challenges for call centers striving to reach more prospects and increase solar sales.
What is solar lead generation?
Solar lead generation for consumer solar sales involves multiple tactics to attract, nurture, and qualify prospects interested in buying and installing solar panels, with the intention of either selling qualified leads, or setting an appointment for a solar sales professional to visit the home, and ultimately to convert them into customers.
How to generate leads for solar sales in your call center
When it comes to generating, qualifying, and converting those leads, the outbound solar call center play a pivotal role. There are many moving parts and improvements can be made at every level, from your solar marketing tech stack, to solar scripts, to data analytics that help boost manager and agent effectiveness and productivity. Explore the solar sales and outbound lead generation resources we’ve compiled below to find expert advice on generating leads and closing sales.
David Stodolak, President of Solar Marketing Direct, gives tips and insights on how to increase solar sales.
Solar Sales and Lead Gen Resources – Articles and OnDemand Webinars
Solar Sales and Lead Gen Articles
The articles below include guest posts from solar call center success expert Heather Griffin on solar call scripts and overcoming the unique challenges of solar sales and lead generation. Additional articles cover the solar buyer’s journey and strategies for increasing contact rates for calls to solar prospects.
Get insights from industry veteran Heather Griffin on how to craft solar cold calling scripts that convert leads into sales.
The industry presents unique obstacles for outbound solar sales and lead generation teams. Get advice on how to overcome solar sales challenges like a narrow customer pool, fast-changing regulations, and coordinating dialing strategies with on-the-ground sales teams.
Boosting your contact rate is one of the best ways to beat out your competition. Dive into this article that covers strategies for increasing connections and converting leads faster, so that you can win in solar lead gen.
To generate solar leads and convert them, you need to take a targeted approach that’s based on real buyers’ paths to purchase. Find out how you can successfully market to each of the four stages on that path in this guide to the solar buyer’s journey.
Solar Sales and Lead Gen Webinars
Watch these webinars or read the recaps to find best practices for solar sales and lead gen that will help you reach more potential customers while navigating compliance issues.
Why are your calls not getting through? Between rampant call blocking and regulations like STIR/SHAKEN, there are a lot of reasons why solar call centers’ outbound calls might not be getting through. In this webinar developed specifically for home services and solar lead gen teams, Convoso and our partners at Dvinci and Balto offer a number of tips to help you reach more solar leads and unlock new efficiencies. Webinar video: Webinar with Convoso, Dvinci and Balto
How to Gain More Customers in Home Services and Solar
Get new strategies in this jam packed 30-minute webinar to help you increase contact rates for home services and solar sales and lead generation campaigns. Learn why your calls are not getting through and solutions to prevent call blocking & spam labeling.by using consent based marketing to contact the right leads at the right time. Webinar video: Webinar with ActiveProspect and Convoso
The Best Solar Tech Stack Needs a Powerful Solar Dialer
A Solar Dialer to Convert Leads Faster
Convoso’s cloud-based solar dialer gives lead gen and sales teams a powerful software solution to dramatically increase contact rates, automate workflows, and maximize profitability—all while maintaining compliance. Learn more about how our dialer software can help you achieve solar sales success.