New R.E.A.C.H. V-3.0 Standards Strengthen Consumer Trust
Convoso
The board of Responsible Enterprises Against Consumer Harassment (R.E.A.C.H.), of which Convoso CEO and Co-Founder Nima Hakimi is a member, released Version 3.0 of its standards on July 2, 2025.
Version 2.0 brought clear definitions for lead sellers, buyers, and service providers, along with strict consent criteria and caller best-practice limits. Those rules raised the industry’s compliance ceiling well above existing law. Version 3.0 keeps that momentum, sharpening requirements that protect consumers while giving ethical marketers the tools they need to compete.
Key changes in v-3.0
1. Stronger written consent
A separate electronic signature must acknowledge automated, prerecorded, artificial-voice, or AI-voice outreach, plus a plain-language warranty that data will not be reused outside the expressed topic.
2. Website design safeguards
Mandatory 10-point minimum font, high-contrast disclosure above the acceptance button, and bold emphasis on automated-calling language to remove any dark-pattern ambiguity.
3. Real-time fraud controls
Every lead must be captured by third-party witness software and pass a sophisticated invalid-traffic filter accredited by MRC or TAG before sale.
4. Outbound-call guardrails
Caps of three calls and up to five total contact attempts per day on a single lead, plus compulsory use of the FCC Reassigned Numbers Database for numbers older than sixty days.
5. Modern AI policy
Dynamic generative-voice technology remains permissible, but static prerecorded messages or ringless voicemails may not be the first touchpoint on purchased leads.
Why v-3.0 matters
Regulatory Clarity: The Supreme Court recently set aside much of the FCC’s prior guidance, leaving lead generators without a reliable roadmap.
Stronger consumer trust: The new rules make transparency and informed consent the default, reducing unwanted calls and texts.
Litigation risk reduction: Clear consent requirements and record-keeping standards give companies better evidence to defend against TCPA claims.
Room for innovation: V-3.0 explicitly permits AI voice and generative messaging, provided written consent exists, so compliant teams can keep using cutting-edge outreach.
Next steps
If you generate or buy leads, now is the time to audit your web forms, consent flows, and outreach practices. Convoso’s built-in compliance tools can help you close any gaps and turn compliance into a competitive edge.
About R.E.A.C.H.
Responsible Enterprises Against Consumer Harassment (R.E.A.C.H.) is an association dedicated to ending unwanted robocalls and promoting ethical lead generation practices. By adopting standards reflecting our commitment to improving the consumer experience, R.E.A.C.H. aims to create a healthier ecosystem where businesses can thrive while respecting consumer privacy.
For more information and to join:
DISCLAIMER: The information on this page and related links is provided for general education purposes only and is not legal advice. Convoso does not guarantee the accuracy or appropriateness of this information to your situation. You are solely responsible for using Convoso’s services in a legally compliant way and should consult your legal counsel for compliance advice. Any quotes are solely the views of the quoted person and do not necessarily reflect the views or opinions of Convoso.
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