Convoso SVP of Product Featured in destinationCRM Article on 2026 Sales Trends and Technology

The destinationCRM article, "The Top Sales Trends and Technologies for 2026: Traditional Sales Pillars Get Upended This Year," by Phillip Britt, explores the growing role of advanced artificial intelligence, particularly agentic AI, in shaping the future of sales.

Ruchi Gupta, SVP of Product at Convoso, shared her perspective on how organizations have been using AI to improve productivity through faster outreach, automated workflows, and smarter routing.

“Now the focus is shifting from productivity to profitability. Revenue leaders are asking a harder question: Which technologies actually improve contact rates, conversions, and margins?”

Gupta also explained that advanced analytics are evolving from simply reporting on past performance to predicting future outcomes. Sales leaders are increasingly looking for visibility into future contact performance, risk exposure, and performance trends so they can optimize investments before results begin to decline.

She further emphasized that deeper integration between outbound infrastructure and systems of record is reshaping how revenue teams operate. Instead of relying on disconnected tools, sales teams need dialing systems, campaign workflows, and customer data unified within the CRM. This creates real-time visibility, automated workflow triggers, and consolidated reporting in a single pane of glass, reducing operational friction and enabling more precise, data-driven outreach.

“In 2026, winning sales organizations won’t just deploy more AI,” Gupta adds. “They’ll embed intelligence across every layer of the outbound motion, turning data, conversations, and infrastructure into measurable competitive advantage.”

Read the full article

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