Any company driving sales depends on the quality of their leads. Businesses in the home services market know this all too well. They need effective strategies to stay competitive and drive profitability.

Below is an article by our integration partner ActiveProspect about how their LeadConduit tool can help you get better home services leads.

To get the most value from the robust functionality of Convoso’s powerful dialing software, you’ll want to optimize your leads. We hope these three steps help your home services company to get better leads.

3 Steps to Better Home Services Leads

In the ever-evolving landscape of the home services industry, consumer behavior has undergone significant shifts, especially in the wake of recent regulatory updates. As we progress through 2024, the demand for home services continues to surge, driven by factors such as remote work trends and heightened awareness of home improvement needs.

Amidst this backdrop, businesses in the home services sector face intensified competition and rising costs-per-lead (CPLs), prompting a need for innovative strategies to acquire and retain valuable leads.

Here are three actionable steps to effectively optimize your home services leads in 2024.

Step 1: Increase Form Submission with Fewer Form Fields

Lengthy forms, especially ones with multiple dropdown fields, are associated with decreased form submission rates. Why? Well, most consumers don’t want to spend five minutes filling out a form just to get a quote.

Increasing concerns with online privacy also have a lot to do with it. Consumers are beginning to be more discerning with where and how they give out their data. Asking for too much information in your lead form can send up red flags.

So, ditch the long forms; instead, keep the form lengths to a minimum and use third-party data to fill in the blanks. Which brings us to step two…

Step 2: Enhance Lead Data with LeadConduit

In the era of fewer form fields, extracting vital lead information has become paramount.  Enter LeadConduit – a dynamic solution that has revolutionized lead acquisition and conversion processes. LeadConduit is a powerful ally that offers real-time lead optimization capabilities through third-party data services. 

By integrating LeadConduit into your workflow, you can enrich lead profiles with crucial details such as demographics, location, and income, facilitating more informed decision-making and targeted outreach. This valuable lead data can then be leveraged to make real-time decisions on your leads – set rules and filters for different types of consumer profiles, identify duplicate or unqualified leads, and reject low-quality leads in real time to keep your ROI high and your CPL low.

To further streamline your lead funnel, LeadConduit seamlessly integrates with the CRM of your choice, so you can automatically send leads through to your sales team. No more manual lead transfers, uploading CSV files, or time delays.

Once it’s in your CRM, it’s time to put that third-party data to work.

Step 3: Use Third-Party Data to Personalize Your Lead Outreach

In a saturated market of brand emails and scripted phone calls, customers are looking for a personalized experience. Just adding the consumer’s name into your sales agents’ script isn’t going to cut it, although it certainly doesn’t hurt. 

What’s more important is the ability to craft the customer experience using specific information about their pain point, their circumstances, and other relevant demographic data.

With personalization built off of robust lead data, you can segment your leads more effectively and set your sales agents up for success with background information about the lead before they even dial out or send that first touch-base email.

LeadConduit’s vast library of integrations and add-ons will help you optimize and automate your outreach, turning that third-party data into new customers.

And that’s it! It really is as simple as one, two, three to start bringing in better quality home services leads and bolster ROI.