The Responsible Enterprises Against Consumer Harassment (R.E.A.C.H.) board, which includes Convoso CEO Nima Hakimi, officially adopted the R.E.A.C.H. Standards V. 2.0 on September 6, 2024.
These standards aim for a healthier lead generation ecosystem by emphasizing respect for consumer rights and stricter rules than current laws.
What R.E.A.C.H. Standards V. 2.0 Covers:
- Definitions: Clarifies roles of Member Lead Sellers (MLS), Member Lead Buyers (MLB), and Good or Service Providers (GSP).
- Consent Events: Details criteria for lawful opt-in consent, ensuring transparency and consumer control.
- Tracking and Disclosure: Requires MLS entities to track and disclose lead sources while protecting confidentiality.
- Consent Form Requirements: Ensures clarity about marketing outreach consent, including duration and revocation.
- Website Format: Sets guidelines for clear, readable consent disclosures, preventing deceptive formatting.
- Ranking and Selection of GSPs: Mandates objective criteria for GSP ordering, barring financial incentives.
- Fraud Prevention: Requires third-party software to validate consent and detect fraudulent activity.
- Prohibited Practices: Bans non-conforming leads, AI-generated calls for initial outreach, and oral consent sales.
- Compliance with DNC: Enforces adherence to Do Not Call regulations, ensuring respect for consumer choices.
- Lead Sales Limitations: Restricts aged and multi-vertical leads to align consent with marketing purposes.
- Caller Best Practices: Establishes standards for marketing call frequency, duration, and compliance.
- Public Disclosure and Accountability: Allows for the expulsion and public disclosure of rule violations, reinforcing ethical practices.
Convoso encourages companies in lead generation, telemarketing, and consumer outreach to join R.E.A.C.H.
By adopting R.E.A.C.H. Standards V. 2.0, businesses can protect themselves from legal risks, enhance consumer trust, and contribute to a healthier industry.
