The following is an excerpt from our white paper Unlocking The Door to Successful Lead Generation.
Much has been written about the death of cold-calling and the end of outbound prospecting as a viable tactic for growth companies. The Internet, they say, is how everyone will be doing their research and making decisions.
The reality, however, is quite different. While the Internet has certainly changed the way buyers buy, it has also contributed as much to overwhelming them as it has to guiding their decisions. Outbound prospecting is not only viable, it’s a crucial tactic to any company looking to predictably accelerate its growth.