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Outbound Sales

How to Create The Perfect Cold Calling Script For Call Centers

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When was the last time you sat through a cold call?

…Probably was a very, very, very long time ago. With today’s advanced customer expectations, you will be lucky to even get someone to answer their phone. With so many other channels that customers prefer like social media, texting, email, and automation it has become increasingly harder to convince customers to answer calls from unknown and unfamiliar numbers. 

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How to be Successful in Outbound Sales

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Outbound sales offers a burgeoning career to many entering the field. However, entering outbound sales and attempting to be successful, while maintaining confidence can be difficult. Acquiring and learning any new skill often comes with many challenges. Understanding the ins and outs of what it takes to thrive in outbound sales can not only help you overcome challenges, but will also give you a serious leg-up on the competition.

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Making Outbound Sales Work

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The following is an excerpt from our white paper Unlocking The Door to Successful Lead Generation.

successful-lead-generationMuch has been written about the death of cold-calling and the end of outbound prospecting as a viable tactic for growth companies. The Internet, they say, is how everyone will be doing their research and making decisions.

The reality, however, is quite different. While the Internet has certainly changed the way buyers buy, it has also contributed as much to overwhelming them as it has to guiding their decisions. Outbound prospecting is not only viable, it’s a crucial tactic to any company looking to predictably accelerate its growth.

The challenge is to do it right.

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How to Create a Good Outbound Call List

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list.jpgLists are the cornerstone of a good B2C sales strategy. But with the plethora of choices the Internet provides, how do you know you’re getting the lists that best suit your business’s needs? Having a good plan for finding and generating customer sales lists is a crucial part of any good outbound sales effort. We’d like to suggest 4 tips for finding and/or making a list that suits your focused needs.

1.  Sample and Compare Lists

Here’s a brief–and by no means exhaustive–list of sites and online resources that might be helpful in providing lists of potential customers to your salespeople:

  • DirectList.com
  • RawDataList.com
  • SalesGenie
  • InfoUSA.com
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The 7 Critical Attributes of an Outbound Call Platform

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globe_headsetOutbound calling–initiating from a call center agent to a potential customer on behalf of a client–can provide numerous benefits to small and mid-sized businesses, from more targeted marketing, to cost-effective pipeline increases, to a more personalized customer service experience.

If you’re on the fence about utilizing an outbound call service, here are 7 reasons we think it should be central to your business p
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