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Lead Generation

Unlocking the Door to Successful Outbound Lead Generation

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Safesoft_PicHave you ever wondered why some companies are more successful than others? Why are some companies able to create and scale lead generation, drive sales and profitability, and grow overall, while others–working just as hard or even harder–are never able to break through to scale, drive and grow?

We recently recorded a webinar and wrote a white paper discussing Unlocking the Door to Successful Outbound Lead Generation. In this blog post, we’d like to give you a brief preview of what the webinar covers. We hope that this post– and the webinar–can start to give you the insight and tools you need to make sure your company maximizes its potential.

Here’s a quick look at the five topics the webinar and whitepaper cover.

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The Five Biggest Challenges Facing Lead Generators

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always-be-closingEver feel like you’re spinning your wheels when it comes to lead generation? You’ve hired smart people, you’ve gathered and crunched data and you’re motivating your team to generate as many calls as possible per day, but transforming a call into a lead (and then transforming that lead into a sale) continues to be a frustrating puzzle for many lead generators, sales teams and managers.

A recent study determined that 66% of both B2C and B2B companies surveyed see lead generation as their biggest hurdle. But it’s not just the volume of calls that matters (although it certainly does); it’s also the quality of those calls, and whether or not they lead to substantive, productive sales relationships. In a competitive marketplace, recognizing the difference between the “real” and “counterfeit” in a sales call is just one of the many challenges facing an organization’s lead generators.

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