Generating leads is essential for the success of any business—and roofing is no exception. Whether you’re a roofing company, contractor, or other related business, lead generation is key to growing your customer base and your revenue.
However, it can be difficult to know where to start when it comes to roofing lead generation. Even for many experienced roofers, maintaining a healthy number of incoming leads is an ongoing struggle.
To help you out, here are some tips on how to get high-quality roofing leads—no matter where your business is on its journey.
A website is a must-have for roofing businesses. It provides potential customers with all the information they need about your services, allows them to contact you easily, and can point them to reviews and testimonials that showcase your work. But not just any website will be effective for generating leads. Let’s look at some tips on how to create an effective website to get more roofing leads.
Other roofing businesses may offer similar services, but your business is unique. Your website should reflect this along with your values. Create a website with a professional look and feel that conveys your unique offering with the right assets. Make sure that it includes elements like an “About Us” page, customer testimonials, and project examples so that visitors can see firsthand what your company has to offer.
Developing high-quality is key for roofing lead generation in more ways than one. Creating posts about related topics—everything from different roof types and styles to fixing common problems and performing maintenance—can establish your team as experts for roofing as well as other home services. Meanwhile, creating ebooks and other downloadable content can entice visits to submit their contact information in exchange for access. Your business gains leads while providing value for potential customers—a win-win situation.
Search engine optimization (SEO) is another way that all that content you create (and your website as a whole) can really pay dividends. Using keywords and commonly used roofing phrases throughout your content helps search engines identify the topics discussed on your pages. In turn, implementing SEO best practices can help your content rank—and be more easily found by potential customers—on search engine results pages (SERPs). Beyond using keywords, be sure that your site:
As important as a website is these days, it’s far from the only place your business needs to be on the web. To better tap into online activity and generate more roofing leads, you also need to establish a presence on social media. Popular sites like Facebook and Instagram provide an opportunity to engage with both potential and existing customers. And you can use your profiles to showcase your work, demonstrate your expertise, and ultimately generate interest from leads.
The first step toward unearthing a great source of leads is creating an account. If you’re not sure where to start, we recommend beginning with a Facebook Business Page. While image-filled platforms like Instagram and Pinterest are excellent options for showing off recent projects, Facebook is ideal for providing another source of basic, need-to-know info about your business. Before you start posting, take time to ensure your profile is up-to-date with your address, hours, and contact info.
Once you have created your profiles and started sharing content with your followers, make sure that you’re engaging with them as well! Responding positively to comments or messages from potential customers creates trust and helps build relationships over time. Plus, participating in conversations related to the roofing industry shows that you are knowledgeable about what you do. All the while, these interactions will give you a chance to express your personality and stand out from the competition.
Outside of this organic engagement, social media platforms offer other avenues that can help you drive new leads to your business. With paid ad campaigns, you can reach the right customers based on their interests and demographics with targeting messaging that you test and improve over time.
Your web and social media presences are essential for lead gen, but they’re far from the only methods for getting more roofing leads. These other tactics can be powerful for those interested in any kind of home services lead gen.
The internet can help facilitate connections at greater speed and scale, but sometimes there’s no substitute for the face-to-face. To grow your network, build partnerships, and expand the number of lead sources at your disposal, head to the right events—whether that’s something at your local chamber of commerce or at a larger industry convention.
Despite all the focus on digital marketing, good old snail mail remains a highly effective lead gen tool for many businesses. As many as 70% of consumers think direct mail is more personal than online interactions and open rates can reach up to 90. By reaching potential customers with timely offers, your roofing business can reap the rewards.
Whether you get your projects online or off, getting more online reviews can generate more roofing leads for you down the line. 88% of consumers say reviews play a role in their discovery of local businesses. What’s more, the reviews you generate can help your business rank better in local searches and help you get more roofing leads over the long-term.
So there you have it, a variety of methods that your roofing business can use to generate more leads. Though an effective website and social media presence serve as the foundation, other methods like direct mail and offline events can also help you bring in new leads. Add more of these methods to the mix to continue growing your roofing business’s lead pipeline—and make sure you have the right dialer technology on your side to maximize contact and conversion rates.
Learn more today about how Convoso’s home services dialing solution can help you scale your business at speed while supporting compliance by scheduling a free demo today.
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Convoso is a leading CCaaS contact center software provider for sales and lead generation teams. Since 2006, Convoso has remained at the forefront of innovation, consistently developing solutions to foster customer growth while supporting adherence to regulatory standards. Its omnichannel capabilities include conversational AI game-changer Voso.ai to scale sales and revenue further.
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