Outbound Strategies

The Top 5 ½ Reasons Why Your Cost Per Acquisition Is Too High and How to Lower It – Workshop Recap & Video

For many call centers, there’s a simple way to assess performance: with a quick look at Cost Per Acquisition (CPA). However, for as important as that single metric is for

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Build an Effective Omnichannel Marketing Strategy: Basics and Best Practices for Your Business

Businesses today connect with customers and prospects over more channels than ever. There’s voice, text, and email,  Increasingly, AI-driven channels are also used to improve outreach and streamline processes with IVA

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Omnichannel Solutions Improve Call Center Contact Rates: 2022 Trends for Lead Generation and Sales

As our connected devices have led us to communicate in ever more diverse ways, it’s become fairly standard for outbound call centers to provide omnichannel solutions that meet consumers wherever

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